Pricing
Clinic website pricing, explained
One system, set up for you: your website, online booking, AI assistant, lead inbox and reminders. Here's what every plan includes, and what costs extra.
Plans
Launch
Everything a single-location clinic needs to start taking bookings online.
$5,000one-time, then you own it
- Clinic website on your own domain
- Online booking with genuinely free times
- AI assistant trained on your treatments, prices and hours
- Lead inbox with the campaign behind every inquiry
- Email confirmations and reminders
- Up to 10 treatment pages and 3 practitioners
- Admin panel and one team training session
Clinic
For busier clinics with a full treatment menu and a bigger team.
$7,500one-time, then you own it
- Everything in Launch
- Up to 25 treatment pages and 10 practitioners
- WhatsApp confirmations and reminders for patients who opt in
- Before-and-after gallery with consent records
- Reports on leads, bookings and completed visits
- Two team training sessions
Scale
For clinics running paid campaigns who need every lead measured.
$10,000one-time, then you own it
- Everything in Clinic
- Unlimited treatment pages and practitioners
- Team access with roles and permissions
- Campaign tracking set up with your marketing agency
- Priority support through your first 90 days
No sales call needed
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Your price
$5,000
The Launch plan, paid once. No monthly fee.
Everything you picked fits in Launch, our smallest plan. We won't sell you a bigger one.
Book a demo for the Launch planThis is the same number we'll put in your written quote. Hosting, domain and message fees are billed by those providers, as listed below.
Market rates
What clinic websites cost in the USA
So you can see where our pricing sits, here are the ranges two vendors published in 2026 for medical practice websites. Neither is specific to med spas.
| Route or practice size | Vendor-reported price | Source |
|---|---|---|
| DIY website builder | Under $1,000 | Target Patients MD |
| Freelancer | $2,000 – $10,000 | Target Patients MD |
| Healthcare agency | $5,000 – $50,000+ | Target Patients MD |
| Solo practitioner | $5,000 – $12,000 | Project Cost Estimator |
| Small practice, 2 to 5 doctors | $12,000 – $22,000 | Project Cost Estimator |
| Mid-size practice, 5 to 15 doctors | $22,000 – $40,000 | Project Cost Estimator |
| Velvet Lead, one-time | Launch $5,000, Clinic $7,500, Scale $10,000 | Our published plans |
These are vendor-reported figures, not independent research, and we re-read them on November 1, 2026. Target Patients MD is an agency that sells medical websites and gives an overall range of $2,000 to $10,000+. Project Cost Estimator says its bands are calibrated against 600+ project quotes and public rate benchmarks, and that it may earn commissions from partner links. The two disagree in places, and both list hosting, maintenance and other running costs separately.
Our plans fall inside Target Patients MD's freelancer range and at the low end of its agency range. All three also fall inside Project Cost Estimator's solo practitioner band and below its 2 to 5 doctor band. That doesn't make us the cheapest: a DIY builder costs less, and so can a freelancer. It isn't like for like either, because that source's bands include HIPAA work and, for bigger practices, a records portal or telehealth, which our plans don't. Compare what each quote includes, not just the number.
Year one
What you actually pay in the first year
A build fee is never the whole bill. Here is everything a Velvet Lead clinic pays in its first twelve months, and who charges it.
Your Velvet Lead plan
Paid once, to us
The build, the launch and team training, from $5,000. There is no monthly fee, no license and no commission on bookings.
Domain and hosting
Billed by your providers
Your site runs on your own hosting account, so hosting and domain registration are billed to you directly at their published rates. You keep both accounts.
Messages and card fees
Billed by Stripe, Twilio and Meta
Card fees on deposits and vouchers are charged by Stripe on your own account. Text reminders are billed by Twilio per message if you switch SMS on, and WhatsApp template messages by Meta.
We don't charge a monthly fee, a license or a per-booking commission. You pay once, we build and launch the site to your own hosting and Stripe accounts, and you own it from there. The running costs above are billed to you by those providers at their own rates, so they stay yours if you ever stop working with us.
Scope
What moves the price
The plan you need is decided by the size of your treatment menu and team, not by how well the site is built.
How many treatment pages you need
Launch covers up to 10 treatment pages, Clinic up to 25, and Scale has no limit. Each page carries price, duration, downtime, sessions, aftercare and who the treatment isn't for.
How many practitioners book patients
Launch covers 3 practitioners, Clinic 10, and Scale has no limit. Availability is worked out per practitioner, so this follows your staff schedule rather than your headcount.
Whether you run paid campaigns
Scale adds campaign tracking set up with your marketing agency, so the lead inbox shows which ad or post brought each inquiry. See [lead management](/features/lead-management).
Whether you take deposits or sell vouchers
Both run through your clinic's own Stripe account. There is no extra fee from us, but Stripe's card fees apply. See [booking deposits](/features/booking-deposits).
Founding clinic offer
5 spots for clinics who want to help shape Velvet Lead.
Courses, vouchers, stock and loyalty
Treatment courses, the waiting list, rooms and equipment, no-show fees, gift vouchers, stock control, email campaigns, loyalty and referrals, the patient's own page and calendar feeds are all built and working. How they are priced is still being decided: {{PRICING_FOR_NEW_FEATURES}}
We would rather leave this blank than imply something is included when it isn't. Ask on the demo and you'll get a straight answer in writing. See what each of them does.
Included
What every plan includes
No separate web designer, booking app or chatbot vendor to pay and connect.
Your clinic website
- A multi-page site on your own domain, in your brand
- Treatment pages with price, duration, downtime, aftercare and suitability
- Before-and-after gallery with consent records
- Offers with promo codes, reviews and FAQs you manage
- Privacy, terms and medical disclaimer templates to start from
Online booking
- Only genuinely free times, per practitioner
- Manual or instant confirmation
- Auto-expiring unconfirmed requests
- Private manage link for patient cancellations
- Phone and walk-in bookings on the same schedule
AI assistant
- Answers from your treatments, prices, FAQs and documents
- Checks live availability and links to book
- No medical advice, with callback handover
- Log of questions it couldn't answer
Leads, messages and reports
- One lead inbox with source and campaign tracking
- Pipeline, follow-ups and time to first contact
- Email confirmations, reminders and team alerts
- WhatsApp confirmations and reminders for patients who opt in
- Reports by source, campaign, treatment and practitioner, with CSV
Admin and team
- Admin panel with system status
- Treatments, schedules and time off
- Roles (admin, manager, practitioner, front desk) enforced by the database
- A separate database for your clinic
Done for you
- Setup: branding, treatments, prices, team and assistant knowledge
- Domain, email and WhatsApp connected
- Team training on the admin panel
- Deployment to your own hosting accounts: you pay once, we build and deploy your site to your own hosting accounts, and you own it from there. Setup, launch and team training are included, along with 30 days of support after launch for anything that isn't working as built. Changes and new features after that are quoted separately
Extras
What costs extra
Costs that come from third parties or depend on your usage.
- Hosting and server costs. Your website runs on your own hosting account, billed to you directly by the hosting provider.
- Text message reminders, which Twilio charges per message, if your clinic switches SMS on.
- Card processing fees on booking deposits and gift vouchers bought online, charged by Stripe on your clinic's own account.
- Your domain name registration, if you don't already own one.
- AI assistant usage above {{AI_LIMIT}}, if your plan has a usage limit.
- WhatsApp conversation fees, which Meta charges per message template sent, if your clinic switches WhatsApp on.
Not included, because we don't do it yet
Full online payment of a treatment bill, a point of sale, memberships and recurring billing, no-show fees charged to a card on file, two-way texting, a WhatsApp chatbot, multi-location websites, group classes, a full EMR, insurance billing and telehealth. See the FAQ for details.
Compare the alternative
Weighing up a designer, a booking app and a chatbot bought separately? Read our comparison of the two approaches, or see every alternative we compare ourselves against.
FAQ
Pricing questions
How much does a clinic website cost in the USA?
Velvet Lead plans start at $5,000 one-time for a single-location clinic, $7,500 for a full treatment menu and a bigger team, and $10,000 where campaign tracking matters. Vendor-reported ranges vary by source. Target Patients MD, an agency that sells medical websites, puts medical website design at roughly $2,000 to $10,000+, and healthcare agencies at $5,000 to $50,000+. Project Cost Estimator puts a solo practitioner at $5,000 to $12,000 and a practice with 2 to 5 doctors at $12,000 to $22,000. Our plans sit inside those ranges, not below all of them: a DIY builder or a low-priced freelancer costs less. For the full breakdown, including running costs, see what a med spa website costs.
Is there a monthly fee?
No. You pay once, we build and launch your site to your own hosting account, and you own it from there. Setup, launch and training are included, with 30 days of support after launch. Running costs like hosting, your domain and message fees are billed to you by those providers.
Why are clinic websites more expensive than ordinary ones?
A clinic site has to carry treatment detail, consent records, real availability per practitioner and patient data handling, not just pages. Most of that cost is the booking system behind the site rather than the design. See what's included.
What costs extra?
WhatsApp conversation fees charged by Meta, your domain name registration if you don't already own one, and AI assistant usage above {{AI_LIMIT}} if your plan has a limit. Everything else listed on this page is part of the plan.
Why do WhatsApp messages cost extra?
Meta charges businesses for WhatsApp template messages sent through its official API, based on its own pricing for each country. Those fees come from Meta, not from us. Email confirmations and reminders don't carry that cost.
Is setup done for me?
Yes. For every clinic we build the website, load treatments, schedules and the assistant's knowledge, connect your domain, email and WhatsApp, and train your team. See how it works.
Can my patients pay online?
Deposits and gift vouchers, yes, through your clinic's own Stripe account. The rest is paid at the clinic. Full online payment of a treatment bill, a point of sale and memberships aren't available, and a course of treatments is sold at your desk rather than online.
Are courses, vouchers, stock and loyalty included?
That is still being decided: {{PRICING_FOR_NEW_FEATURES}}. Ask on the demo and we'll tell you plainly which plan they sit in before you decide anything.
Do no-show fees cost us anything to collect?
There is nothing to collect through us. The fee is recorded against the visit and settled at your clinic, and a deposit already paid can be kept against it. We don't keep patients' card details, so nothing is charged automatically. See no-show fees.
Is there a free trial?
The best way to try it is our live demo clinic, where you can use the patient side yourself, and a demo call where we walk through the admin panel.
Get a clear quote
Book a 15-minute demo. We'll show you the system and send a written quote for your clinic.