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For massage therapy clinics

Massage therapist booking with real free times

Clients choose a massage and length, pick a therapist or anyone available, and book a genuinely free time on your own website.

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Assistant and booking · Demo clinic

Massage clients know what they want: a deep tissue massage, an hour, ideally after work or on the weekend. What frustrates them is having to message and wait to find out whether a time exists.

Velvet Lead builds your massage clinic a website where those clients find your treatments and book right away. Each length is its own treatment with the right clean-up time, every therapist has their own schedule, and reminders go out before confirmed appointments.

Where massage clinics lose bookings

  • “Do you have a 90 minute on Sunday?”

    Clients ask on Instagram or WhatsApp, a therapist replies between sessions hours later, and by then the client has booked somewhere else.

  • No time to change the table

    When a 60 minute massage is booked straight after another, there is no gap for fresh linen, a drink of water or a short rest. Therapists start late and tired.

  • Everyone asks for the same therapist

    Regulars want their favorite therapist, while newer team members have open hours. Without a clear way to show both options, the popular therapist's schedule overflows and others sit empty.

How Velvet Lead helps

How Velvet Lead handles a massage schedule

Set up with your menu of massages, your therapists and your hours, then it runs every day.

  • Each length is its own treatment

    List a 30, 60 and 90 minute massage as separate treatments, each with its own price and duration. Clients only see times long enough for the massage they chose.

    Online booking: how it works

  • Clean-up time between clients

    Add a clean-up time to each treatment, so a longer hot stone massage can carry a longer reset than a short back and shoulders. Availability includes it automatically.

    Online booking: how it works

  • Their therapist, or anyone available

    Clients can choose a named therapist or pick “anyone available” to see every open time across the team. Two clients can never be booked into the same slot with the same therapist.

    Admin panel: how it works

  • Questions answered while you work

    The AI assistant answers from your treatment menu, prices, offers and FAQs, and shows real free times with a link to book. The client confirms the booking themselves.

    AI assistant: how it works

  • Reminders that keep up with changes

    Clients get an email reminder before confirmed appointments, and WhatsApp reminders if they opt in. Move an appointment and the old reminder is dropped.

    WhatsApp reminders: how it works

Example

Example: a deep tissue massage page

Here's an example of how a treatment could be presented. Everything below is illustrative; your team writes the real description, price and guidance.

Example treatment page · illustrative wording
Bookable online

Massage

Deep tissue massage, 60 minutes

Staff wording on your site: therapist

Price
Your price for this length
Duration
60 minutes, as set by your clinic
Downtime
Written by your clinic, for example “usually none; some clients feel tender for a day or so”
How long results last
Written by your clinic, for example “varies from client to client”
Recommended sessions
Written by your clinic, for example “book whenever suits you; your therapist can suggest a rhythm”
Aftercare
Your guidance, for example drinking water and taking it easy for the rest of the day
Not suitable for
Your list, reviewed by your therapists, for example clients who should check with a doctor first
Minimum age
Set by your clinic, for example 18+
An example of the fields shown on a treatment page. Wording is illustrative, not a real clinic's information.

AI assistant

What massage clients ask the assistant

Replies come from your menu, prices, therapist profiles, offers and documents you upload. Questions it can't answer are logged for your team.

  • What's the difference between Swedish and deep tissue massage?
  • Do you have a 90 minute massage free this Sunday?
  • Can I ask for a female therapist?
  • How much is a 30 minute back and shoulder massage?
  • Is there parking near the clinic?
  • Is it OK to have a massage while I'm pregnant?

Demo clinic assistant

Answers from the clinic's own information

Example conversation
  1. Patient:

    Anything for a 90 minute deep tissue on Sunday afternoon?

  2. Assistant:

    There are 90 minute deep tissue times free on Sunday afternoon. Pick one, then choose your therapist and confirm on the booking page.

    • 1:00 PM
    • 2:30 PM
    • 4:00 PM
  3. Patient:

    I'm 20 weeks pregnant. Is deep tissue safe?

  4. Assistant:

    That's a question for your doctor or midwife and the clinic, so I can't advise on it. I can request a callback from the team so they can talk it through with you.

An illustrative conversation with a demo massage clinic's assistant. Times and wording are examples.

Settings

Settings massage clinics usually choose

Chosen with you at setup, then applied across your website and booking flow.

Staff title

Therapist

Clients see “therapist” on profiles and in the booking steps, matching how your team introduces themselves.

Confirmation mode

Instant confirmation

Clients booking a relaxing hour usually want certainty right away. Manual confirmation is there if you'd rather review requests.

Clean-up time

Set per treatment

Longer or oil-heavy treatments can have more reset time than short ones, and nobody has to remember it.

Minimum notice

Your choice, for example two hours

Late bookings still come in, without a therapist being caught off guard between clients.

Promotions

Promo codes with start and end dates

Run a quiet-weekday offer that switches itself on and off, and see which inquiries it brought.

Filling quieter hours

Your reports show appointments, cancellations and no-shows by day, therapist and treatment. If Tuesdays are always light, you can see it clearly and try a dated promotion for those days.

Inquiries from the website, chatbot, Instagram DMs and walk-ins all go into the lead inbox with their source, so you know whether an offer post actually brought new clients through the door.

For clinics in the USA

In the USA, prices appear in USD and times follow your local time zone, including daylight saving time. The website is in English.

Clinics like yours

Massage often sits alongside other hands-on or wellness treatments. See how we approach physical therapy clinics and acupuncture clinics, or med spas that include massage on a wider menu.

Honest fit

Is Velvet Lead right for your massage clinic?

Right for you if…

  • Clients book one-to-one massages with a therapist
  • You run a single clinic location
  • You offer several massage types and lengths
  • You want clients to choose a therapist or anyone available

Not right yet if…

  • You need couples massages booked with two therapists in one step
  • You want memberships or monthly billing (vouchers and courses are one-off, not recurring)
  • You want clients to pay the full price online when they book (online payment is limited to deposits and gift vouchers)

FAQ

Massage therapy: common questions

Can we offer 30, 60 and 90 minute versions of a massage?

Yes. Set each length up as its own treatment with its own price, duration and clean-up time. Clients pick the one they want and see only times that fit.

Can clients choose a specific therapist?

Yes. Clients choose from the therapists who perform that treatment, or pick “anyone available” to see all open times.

Can we sell gift vouchers or massage packages?

Yes. Gift vouchers are sold at your desk, or on your website where you have Stripe, and are spendable across several visits with the balance always what's left. A course of massages is sold at your desk and counted down by the system. Memberships and recurring billing aren't available.

Will the chatbot give advice on health conditions?

No. It answers from your own information about treatments, prices and hours. Questions about pregnancy, medication or health conditions are pointed to the clinic, with a callback request offered.

Can clients cancel without calling?

Yes. Every booking includes a private manage link, and clients can cancel within your cancellation window. The freed time becomes bookable again.

Features you'll use most

Related solutions

See your massage menu bookable

Book a demo. We'll show a client picking a 90 minute massage and a therapist, the clean-up time at work and the reminder they receive.

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