How it works
How to get a clinic website built, without the headache
You tell us how your clinic works and send your details. We build the website, booking, assistant and lead inbox, connect everything, launch and train your team.
The process
Six steps from call to launch
Typical timeline: about one week from receiving your clinic details
Discovery call
A short call about how your clinic runs today: your treatments, your team, where enquiries come from and what goes wrong. If Velvet Lead isn't the right fit, we'll say so here.
You send your details
Treatments and prices, your team and their schedules, photos, your logo and your booking rules. We give you a checklist of everything we need, so you can gather it in one go.
We build your website
We set up your brand theme, logo and accent color, write your treatment pages from your details, load your practitioners and their schedules, and prepare your privacy, terms and medical disclaimer templates for you to review.
We train your assistant and connect everything
We load the assistant's knowledge from your treatments, FAQs and documents, then connect your domain, your email sending and your WhatsApp Business account.
You review, we launch
You check the site and try a booking yourself. When you're happy, we switch it live on your domain.
We train your team
A training session on the admin panel for everyone who will use it: confirming bookings, working the lead inbox, updating website content and reading reports.
What to send us
Everything we need, on one list
Download the full checklist, with every treatment field and setting explained.
- Clinic name, address and opening hours
- Your logo and brand color
- Treatments with prices (or ranges), durations and key details
- Your team, their titles, treatments and weekly schedules
- Booking rules: confirmation mode, notice, cancellation window
- Photos you have the rights to use
- FAQs, price lists and aftercare sheets for the assistant
- Access to your domain and WhatsApp Business account
- Staff emails and the role each person needs
Training
Your team, confident on day one
Training covers the jobs your team does every day, using your own clinic's data:
- Confirming, rescheduling and canceling bookings, and marking visits completed or no-show
- Adding phone and walk-in bookings
- Working the lead inbox: statuses, assignments, follow-up dates and notes
- Updating offers, FAQs, gallery and treatment details
- Reading reports and downloading CSVs
- Inviting staff and choosing the right role for each person
After launch
Support, updates and changes
Changes you make yourself
Most day-to-day changes don't need us. From the admin panel your team can update homepage wording, offers, reviews, FAQs, the gallery and legal pages, and they're published instantly.
You also manage treatments and prices, practitioners' schedules and time off, booking rules, and the documents the assistant learns from.
Hosting and support after launch
Your website, database and admin panel run on hosting accounts in your own name. You hold the logins, the providers bill you directly, and nothing is locked to us. We deploy the code there and hand it over at launch.
Support terms: you pay once, we build and deploy your site to your own hosting accounts, and you own it from there. Setup, launch and team training are included, along with 30 days of support after launch for anything that isn't working as built. Changes and new features after that are quoted separately.
What happens as you grow
Add treatments, practitioners and offers whenever you like. Reports show how enquiries, bookings, no-shows and revenue change over time, compared with the previous period.
If you open a second location, talk to us: each website serves one location today.
Switching
Switching from your current website
Already have a website? Here's how we move you over without losing what you've built.
You keep your domain
Your domain stays yours. We point it at your new website when you're ready to launch, so patients still find you at the same address.
Keeping your Google rankings
When a website changes, old page addresses can break. Before launch we list the pages on your current site and set up permanent (301) redirects from each old address to the closest new page, so visitors and search engines land in the right place.
We also keep page titles and descriptions sensible for each treatment, so your new treatment pages have a fair chance to rank for the same searches.
Updating your other links
After launch, update the website link on your Google Business Profile, your Instagram and Facebook bios, and the destination links in any running ads. Adding campaign tags to those links lets the lead inbox show which one brought each enquiry.
If you use another booking tool today, we'll agree on a switch-over date and how upcoming appointments are handled, so nobody's appointment gets lost.
FAQ
Setup questions
How long does it take to launch?
Typically about one week from receiving your clinic details. The biggest factor is how quickly we receive your treatments, team details and access to your domain and WhatsApp account.
Do I need to write the website copy myself?
No. We write your pages from the details you send. Your clinicians should check treatment details such as downtime, aftercare and who a treatment isn't suitable for, because those are medical statements only your clinic can make.
What if I don't have a WhatsApp Business account yet?
We'll help you connect one during setup. Email confirmations and reminders work from day one either way.
Are the legal page templates ready to use?
They're a starting point filled in with your clinic's details, not legal advice. Have them reviewed for your country before relying on them.
Can we change things after launch?
Yes. Your team edits content, offers, FAQs, treatments and schedules in the admin panel, and changes publish instantly.
Start with a short call
Book a 15-minute demo. If it's a fit, we'll send you the checklist and a clear quote.