For chiropractors

A chiropractor website built for repeat visits

Patients find your practice, book a new patient visit or their next adjustment online, and get reminders before every confirmed appointment.

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11:48●●●

Demo ClinicTreatments

Laser hair removal

Full legs

Price: Shown as a range
Duration: 60 min
Downtime: Written by the clinic
Sessions: A course, spaced weeks apart
Not suitable for: See clinician's list
Minimum age: 18+

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Demo clinic · illustration

Chiropractic care usually means short appointments, a busy front desk and patients who come back several times. The schedule is packed with small blocks of time, and every missed or unbooked follow-up leaves a gap that is hard to fill at short notice.

Velvet Lead gives your practice a website and booking system shaped around that pattern. New patient visits and follow-up adjustments are set up with their own lengths, clean-up time is built into every slot, and patients can book their next visit from their phone instead of calling the front desk.

Why chiropractic schedules leak

Back-to-back without a breather
Short visits get stacked with no time to reset the table or write up the visit. By mid-afternoon the chiropractor is running behind and patients are waiting.
The next visit never gets booked
A patient leaves saying they'll call to book their next adjustment. Life gets busy, the call doesn't happen, and the plan you discussed stops.
New patients who can't reach you
Someone with a stiff neck searches at 9 PM and finds a practice with a phone number and nothing else. They book with the one that shows open times.

How Velvet Lead helps

How Velvet Lead keeps your schedule tidy

One system for your website, online booking, patient enquiries and reminders, loaded with your appointment types and providers.

Buffers built into every appointment
Set a clean-up time for each treatment. A follow-up adjustment can carry a short buffer and a new patient exam a longer one, and online booking never offers a time that would squeeze them out.
Online booking: how it works
Easy rebooking for each visit
Patients book each visit as its own appointment from your website. Your front desk can also add the next visit in the admin panel before the patient leaves, using the same live availability.
Admin panel: how it works
Reminders before confirmed visits
Patients receive an email reminder before each confirmed appointment, and a WhatsApp reminder if they opted in. When a visit is rescheduled or canceled, the outdated reminder is dropped automatically.
No-show reduction: how it works
After-hours answers for new patients
The AI assistant answers questions about your new patient visit, fees, hours and what to wear, from your own information. It never diagnoses, and it links to real open times rather than booking by itself.
AI assistant: how it works
Every enquiry in one inbox
Website forms, chatbot conversations, calls logged by your team and referrals all land in the lead inbox with their source, so you know which local ads and referral partners bring new patients.
Lead inbox: how it works

Example

Example: a follow-up visit page

A sample of how a follow-up visit could look on your website. The wording is only an example; your chiropractors decide what the real page says.

Example treatment page · illustrative wording

Bookable online

Chiropractic care

Follow-up chiropractic visit

Staff wording on your site: doctor

Price: Your fee per visit, in USD
Duration: Set by your practice, for example 15 minutes
Downtime: Written by your practice, for example “most patients return to normal activity; some feel mild soreness”
How long results last: Written by your practice, for example “varies from patient to patient; your chiropractor will discuss this with you”
Recommended sessions: Written by your practice, for example “as agreed with your chiropractor after your first visit”
Aftercare: Your guidance, for example staying hydrated and following any advice from your chiropractor
Not suitable for: Your list, reviewed by your chiropractors, for example new patients, who book a new patient visit first
Minimum age: Set by your practice, for example 18+ unless a parent or guardian books

AI assistant

What chiropractic patients ask the assistant

Answers come from your visit types, fees, provider bios, FAQs and any documents you upload, like a new patient guide. Unanswered questions are saved so you can add them.

“How much is a new patient visit?”
“Is my usual chiropractor free on Saturday morning?”
“What should I wear to my first appointment?”
“Do you take my insurance?”
“How long is a follow-up adjustment?”
“I was in a car accident this morning and my neck hurts. Can you see me?”

Demo clinic assistant

Answers from the clinic's own information

Example conversation

Patient:
Any follow-up times tomorrow before 9?
Assistant:
Tomorrow morning has these follow-up times free before 9. Pick one and confirm on the booking page.
- 7:00 AM
- 7:45 AM
- 8:30 AM
Patient:
I was rear-ended this morning and my neck really hurts. Should I get adjusted?
Assistant:
I'm not able to give medical advice. After an accident, please get checked by a medical professional, and call 911 if the pain is severe or you have numbness. You can call the practice, or I can request a callback.

An illustrative conversation with a demo chiropractic practice's assistant. Times and names are examples.

Settings

Settings chiropractors usually choose

Agreed with you during setup. The website, booking steps and emails use them from day one.

Staff title

Doctor

Provider profiles and booking steps show Dr. before your chiropractors' names, the way patients address them.

Clean-up time

Set per visit type

Short follow-ups still get a reset between patients, so the day doesn't slide behind.

Time zone

Your practice's time zone, for example Central Time

Slots, reminders and the assistant's idea of “tomorrow” all follow your local time, including daylight saving time changes.

Confirmation mode

Instant confirmation

Returning patients get an immediate confirmation. If you prefer to review requests, manual confirmation is available for the whole practice.

Payment note

For example “payment is taken at the front desk”

Patients know before they arrive that they pay in the office, as there are no online payments yet.

Seeing whether patients return

Your reports show completed visits, cancellations, no-shows and first visits, broken down by provider and visit type and compared with the previous period. A rise in no-shows or a drop in follow-ups is visible in the numbers rather than a hunch.

Confirmed appointments get email notifications at each step: booking received, confirmed, rescheduled, canceled and a reminder. Reminders only go to confirmed appointments.

A note on HIPAA and clinical records

Velvet Lead is built for appointment booking and patient enquiries, not clinical records. It doesn't hold SOAP notes, X-rays or treatment plans, and it doesn't handle insurance billing. If your practice needs a HIPAA Business Associate Agreement, please talk to our team before signing up so we can discuss whether it fits.

Related practices

Many practices combine adjustments with rehab or soft tissue work. See how we set up physiotherapy clinics with separate assessments and follow-ups, and massage therapy with 30, 60 and 90 minute treatments.

Honest fit

Is Velvet Lead right for your chiropractic practice?

Right for you if…

Patients book one-to-one visits with a chiropractor
You practice from one office location
Your schedule is mostly short follow-ups plus longer new patient visits
You want new patients to find you and book online outside office hours

Not right yet if…

You want recurring appointment series or prepaid care plans sold online
You need insurance verification, billing or claims
You need SOAP notes or an EHR in the same system
You want appointment reminders by text message (email and WhatsApp only)
You run several offices from one website

FAQ

Chiropractors: common questions

Can patients book a series of adjustments at once?

Not as a recurring series. Patients book each visit as its own appointment, and your front desk can book the next one in the admin panel before they leave. There are no recurring bookings or prepaid plans yet.

Can we add time between appointments?

Yes. Each visit type has its own clean-up time, and online booking and front desk bookings both respect it when showing free times.

Do you send text message reminders?

No. Reminders go by email, and by WhatsApp for patients who opt in when they book. There is no SMS, so patients who prefer to reach you can call the practice.

Can Velvet Lead sign a HIPAA Business Associate Agreement?

Velvet Lead is built for booking and enquiries, not clinical records, and it doesn't store treatment notes or insurance data. Practices that need a HIPAA Business Associate Agreement should talk to our team before signing up.

Can patients take payment online when they book?

Not yet. There are no online payments or deposits, so patients pay at your office. You can add a payment note so they know what to expect.

Does the assistant handle insurance questions?

Only from what you give it. If you add an FAQ about which plans you accept, it can repeat that. It won't check coverage or eligibility.

Features you'll use most

See it with chiropractic visits loaded

Book a demo. We'll show a new patient booking online after hours, a follow-up added at the front desk and the reminder that goes out before each visit.