Email marketing for aesthetic clinics, with consent built in

This is the difference that matters, and it is worth being precise about. In most tools, "only send to people who consented" is a filter somebody remembered to apply, or a claim in a settings screen.

Here, the audience is defined as patients who agreed to marketing email and have an email address. That condition is part of how the audience is worked out, not a box on top of it. There is no setting that adds anyone else, and no import path that bypasses it, because the list is never exported and rebuilt somewhere else in the first place. Consent is recorded with its time and source when the patient gives it, as described in lead management.

Clinic owners do not think in list names.

So the segments are built from the things your records already know: the treatment a patient had, how long it has been since their last visit, how recently they came, how many visits they have had, and the tags or city on their record. Combine two or three and you have said exactly who you mean, and the count tells you whether you meant it.

The audience is worked out and shown before anything goes anywhere. If a segment that should be a few dozen patients comes back as several hundred, you find out while it is still a number on a screen.

Nobody is sent the same campaign twice, so a re-send after an edit does not punish the people who already got it. A campaign is written, counted and sent once. It is not a sequence that keeps running after you stop thinking about it.

One click in the email withdraws marketing consent and writes it to the consent log, with the time. From that moment the patient simply is not in any audience, because the audience is worked out from consent.

That is better for the patient and better for the clinic. The awkward case, where someone unsubscribes and then hears from you again because a second list existed somewhere, cannot happen when there is only one record of consent and it is the one the query reads.

Campaigns suit occasional, considered emails: a treatment you have added, a change in your hours, a Mother's Day or Christmas gift voucher, an offer aimed at patients you genuinely haven't seen in a while.

If what you want is an automatic nudge to rebook a specific treatment at the right interval, that already exists and works better: patient recall is triggered by the treatment and the time since the visit, and is not sent to somebody who has already rebooked. Campaigns are for the things a person decides to say.