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For laser hair removal clinics

A laser clinic booking system for busy weekends

Sell a course of six and the system counts it down. Book the laser as well as the practitioner. Patients see prices by area and book a real free slot at midnight.

Assistant and booking · Demo clinic

Laser hair removal is not a one-off appointment and it is not really sold one session at a time. A patient asks about prices, books a patch test, buys a course of six, and then needs those six appointments to actually happen over the next five months.

Two things decide whether that works. Somebody has to know how many sessions are left, without counting backwards through a calendar. And the machine has to be free, not just the practitioner, because most clinics own one laser and it is the thing the day is really built around.

Velvet Lead handles both, alongside the website, the assistant that answers price questions at midnight, and the reminders that keep a course from quietly stopping.

Where laser clinics lose patients

  • “Price for full legs?” at 11 PM

    Price questions arrive on Instagram and WhatsApp late in the evening. If nobody answers until morning, the patient may already have booked somewhere that replied.

  • “How many has she had left?”

    A course was sold in July. In November two members of staff count back through the schedule and get different answers, with the patient standing at the desk.

  • Two patients, one laser

    Both practitioners were free at 10:15, so both appointments went in. The clinic owns one machine, and nobody notices until Saturday morning.

How Velvet Lead helps

How Velvet Lead handles it

Each part is built around how a laser clinic actually sells and runs its week.

  • A course of six, counted down

    Sell a course at the desk and the price, treatment and session count are copied onto that patient's purchase. Each appointment uses one session, a canceled one gives its session back, and a missed one uses it up unless your team hands it back.

    Courses & packages: how it works
  • The laser booked as well as the practitioner

    List your machines, attach them to the treatments that need them, and a time only shows as free when a practitioner and a free laser line up. The database refuses to hold the same machine twice.

    Rooms & equipment: how it works
  • All six appointments in one sitting

    From the first session, book the rest at a fixed interval such as every four weeks. Where that exact time is taken, the nearest free time that day is used. Where the day is full, you are told rather than the patient being moved to another week.

    Courses & packages: how it works
  • Prices answered at any hour

    The AI assistant answers from your own treatment list, so “How much is underarm laser?” gets your real price or price range, plus a link to book. It never invents a price or gives medical advice.

    AI assistant: how it works
  • Patch tests as their own treatment

    Set the patch test up as a short bookable treatment with its own length and clean-up time. New patients book it online, and the first visit is flagged for your team.

    Online booking: how it works
  • Real free slots across every practitioner

    Online booking only shows times that are genuinely free, taking into account each practitioner's hours, time off, treatment length and the clean-up time between patients.

    Online booking: how it works
  • Saturday's cancellation, offered to the right people

    When somebody drops out of a weekend slot, the patients who asked about that treatment on a Saturday morning get an email with a link. It never books anyone, so the first to book keeps it.

    Waiting list: how it works
  • Reminders that follow the schedule

    Confirmed appointments get email reminders, and WhatsApp reminders for patients who opt in. If a session is moved or canceled, the old reminder is dropped automatically.

    WhatsApp reminders: how it works
  • Know which offer brought them in

    Run a seasonal promotion with a promo code and start and end dates. The lead inbox shows which Instagram campaign or post each inquiry came from.

    Lead inbox: how it works

Example

What a treatment page looks like

Every treatment gets its own page on your website, built from the details you give us. Here is an example layout. The wording is illustrative; your clinicians write the real content.

Example treatment page · illustrative wording
Bookable online

Laser hair removal

Laser hair removal, full legs

Staff wording on your site: practitioner

Price
A price per session that you set, or a range by area
Duration
Set by your clinic, for example 60 minutes
Downtime
Written by your clinic, for example “usually none; some redness possible for a few hours”
How long results last
Written by your clinic, for example “varies from person to person; discussed at consultation”
Recommended sessions
Your recommended course, for example “a course of sessions, spaced a few weeks apart”
Aftercare
Your aftercare notes, for example avoiding sun exposure and heat for a set period
Not suitable for
Your contraindications list, reviewed by your clinicians
Minimum age
Set by your clinic, for example 18+
An example of the fields shown on a treatment page. Wording is illustrative, not a real clinic's information.

AI assistant

Questions your patients ask the assistant

The assistant answers from the treatments, prices, FAQs and documents you give it. Questions it can't answer are logged so you can add the answer.

  • How much is laser for full legs and underarms?
  • Do I need a patch test before my first session?
  • Do you have a female practitioner free on Saturday afternoon?
  • How many sessions will I need?
  • Can I shave before my appointment?
  • Is there an offer on full body laser this month?

Demo clinic assistant

Answers from the clinic's own information

Example conversation
  1. Patient:

    Do you have anything for a laser patch test this Saturday?

  2. Assistant:

    Yes, there are free times for a patch test this Saturday. You can pick one and confirm your details on the booking page.

    • 11:00 AM
    • 12:30 PM
    • 3:15 PM
  3. Patient:

    I'm pregnant, is laser safe for me?

  4. Assistant:

    That's an important question for a clinician rather than me. Please ask the clinic directly, and I can request a callback for you if you'd like.

An illustrative conversation with a demo clinic's assistant. Times and wording are examples.

Settings

Settings laser clinics usually choose

You set these once during setup, and the whole website and booking flow follow them.

Practitioner title

Practitioner or therapist

Your booking flow and treatment pages use the title your team actually goes by.

Confirmation mode

Manual to start, instant once patch tests are routine

Confirmation mode is one setting for the whole clinic, and you can change it at any time.

Clean-up time

Set per treatment

Full body sessions may need longer between patients than a small area. Availability respects it automatically.

Recommended sessions

Shown on each treatment page

Patients see up front that laser is a course, which sets expectations before they book.

Cancellation window

Your policy, for example 24 hours

Patients can cancel through their manage link inside the window, which frees the slot for someone else.

Selling a course, and then honoring it

Most laser clinics sell courses because that is how the treatment works: a single session does not finish the job, and patients who pay per session tend to stop after three. Selling the course is the easy part. Keeping count of it across five months and three members of staff is where clinics lose money and goodwill at the same time.

A course is a number of sessions of one treatment, at one price, with an expiry if you want one. The count lives on the patient's record, so your front desk can answer "how many do I have left?" without opening a calendar. Raise your prices in March and everyone who bought a course in November still has exactly what they paid for, because the price was copied onto their purchase at the sale.

Patients can see the same number themselves on their own account page, alongside their next appointment. That is one fewer call your desk takes on a Monday.

The laser is the bottleneck, so schedule it

A laser clinic's capacity is usually not how many practitioners are working. It is how many machines there are, and most clinics have one.

With rooms and equipment set up, availability checks that a suitable machine is free as well as a practitioner before a time is offered. Two visits cannot hold the same laser at the same time, because the database will not record it, not because somebody clicked past a warning at six in the evening.

Your front desk can still squeeze someone in when every machine is taken, since that judgment is theirs. The Bookings screen then shows plainly that the visit has no room, so the person running that day can see it coming.

Keeping a course of sessions on track

Every appointment is recorded against the patient, and your reports show completed visits, cancellations and no-shows by treatment and by practitioner. You can see at a glance whether laser sessions are being kept or quietly dropped.

When a patient cancels through their manage link, the slot opens up for someone else right away. That matters on a Saturday waiting list more than anywhere.

Built for US clinics

In the USA, your site uses USD and your own time zone, including daylight saving time. Patients get email confirmations and reminders, and WhatsApp for those who opt in. See med spa websites in the USA.

Honest fit

Is Velvet Lead right for your laser clinic?

Right for you if…

  • Patients book one-to-one sessions with a practitioner
  • You run one clinic location
  • You want prices, patch tests and sessions bookable on your own website
  • Your inquiries come from Instagram, WhatsApp, Google and walk-ins, and you want them in one place

Not right yet if…

  • You want patients to buy a course on your website (a course is sold at your desk; online payment covers deposits and gift vouchers)
  • You need one course to cover several different treatments
  • You run several locations from one website
  • You want memberships or monthly billing rather than a course paid for once

FAQ

Laser hair removal clinics: common questions

Can patients book a patch test online?

Yes. Set the patch test up as its own treatment with a short duration. Patients book it like any other appointment, and first visits are flagged so your team knows who is new.

Can we show prices per body area?

Yes. Each treatment can show a fixed price, a price range or “price at consultation”, so you can list areas as separate treatments or show a range on one page.

Can patients choose a male or female practitioner?

Patients choose from the practitioners who perform that treatment, or pick “anyone available”. Your practitioner profiles show who they are booking with.

Can we sell a course of six sessions?

Yes, at your desk. Define the course, sell it, and the system counts the sessions down: used, left, and given back when an appointment is canceled. A course can be shown on your public prices page, but it is paid for at the clinic rather than online.

Does the system book the laser machine?

Yes. List your machines and attach them to the treatments that need them, and a time only shows as free when a practitioner and a suitable laser are both free. The database refuses to hold the same machine twice at once.

What happens to a session if someone misses an appointment?

A missed appointment uses the session up, which is what most clinic terms say, and a late cancellation can record a fee. Your front desk can hand the session back in one tap when that is fair. A cancellation inside your window always gives the session straight back.

Can patients book their whole course at once?

Yes. From the first session, the rest are booked at a fixed interval you choose, such as every four weeks, and each one is checked for a free practitioner and a free machine. The remainder can be called off all at once if plans change.

See it with laser treatments loaded

Book a 15-minute demo. We'll show you a patch test booking, a price question at midnight and the reminder a patient receives.

Book a demo