An aesthetic clinic website that books consultations

Most aesthetic clinics already spend time and money on Instagram. The hard part is knowing what it brings in. Tag each campaign link with UTM source, medium and campaign, and every inquiry in the lead inbox keeps that tag. Move each lead from new to contacted, qualified, and booked or lost with a reason.

Because leads link to their bookings, your reports show leads, appointments and revenue by lead source, campaign and treatment. You can see whether the lip filler reel or the skin booster offer produced consultations that turned into visits.

Each treatment page shows price or “price at consultation”, duration, downtime, how long results last, recommended sessions, aftercare, who it isn't suitable for and a minimum age. Your team writes that content; we load it. Nothing on the page promises a result.

Legal pages, including a medical disclaimer, start from a template filled in with your clinic's details. You can edit them any time. They are a starting point, not legal advice, so have them checked by someone qualified.

Injectable clinics already record the product, batch number and dose on every treatment note, because traceability requires it and because the question can come up years later.

Stock control simply listens to that. Where the product and batch match something your clinic stocks, the level goes down by itself. Nothing is guessed at, so a product you do not track changes nothing at all. Every movement is kept: a delivery in, a treatment out, waste, a count corrected. The level is the sum of them, which is why it can always be explained rather than typed over.

The practical result is one screen that says what is left, what is below its reorder level and what expires soon, and a way to answer the uncomfortable question about a particular batch from the treatment records that name it.

Two different jobs. A gift voucher is one of the few things a happy patient can hand to somebody who has never heard of your clinic, which is why they sell in December and around Mother's Day. It carries a balance rather than being used up all at once, so a gift that does not exactly match a treatment price still works.

Points are for the patient you already have. They are earned on completed visits only, so a canceled or missed appointment earns nothing, and a visit paid for by a course earns nothing extra because the course was already the discount. Every line has a reason next to it, which is the difference between a program your front desk mentions and one they quietly stop mentioning.

If laser is a large part of your week, see how courses and patch tests work for laser hair removal clinics. If you're a US practice built around facials, laser and injectables with a spa feel, the page for med spas covers time zones and US wording.

Confirmed appointments get email reminders, and WhatsApp reminders for patients who opt in when they book. If a treatment is moved or canceled, the old reminder is dropped.