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For dermatology clinics

A dermatology clinic website with clear booking

Patients see which appointment they need, medical or cosmetic, book a real free time with the right doctor, and get answers about your clinic at any hour.

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Assistant and booking · Demo clinic

A dermatology clinic runs two schedules in one. Some patients come about acne, eczema or a mole they're worried about. Others want a chemical peel or microneedling. They ask different questions, need different appointment lengths, and often need to see different doctors.

Velvet Lead builds your dermatology clinic website and the booking, AI assistant and inquiry inbox behind it, so both kinds of patient find the right appointment without a phone call. It handles the front door of your clinic. It is not a clinical system, and we say that plainly further down this page.

What makes dermatology booking messy

  • The wrong appointment type

    A patient books a short cosmetic slot when they really needed a medical consultation about a rash. Your doctor either runs late or asks them to rebook, and neither feels good.

  • Phones busy with “Is the doctor in on Thursday?”

    Front desk time goes on schedule questions, fees and directions, while patients who can't get through try another clinic.

  • Cosmetic inquiries left to drift

    Inquiries about peels or laser come in through Instagram and WhatsApp with no owner. Nobody follows up, and nobody knows which ones turned into visits.

How Velvet Lead helps

How Velvet Lead organizes a dermatology practice

Built around two kinds of appointment, the doctors who see them, and the questions patients ask before they book.

  • Medical and cosmetic as separate treatments

    List a “Medical skin consultation” and a “Cosmetic skin consultation” as separate treatments in their own categories, each with its own duration, fee wording and doctors. Patients choose the right one from the start.

    Online booking: how it works

  • Each doctor's real schedule

    Choose which treatments each dermatologist performs and set their weekly hours and time off. Booking only shows free times that fit, including clean-up time between patients and your minimum notice.

    Online booking: how it works

  • Consultation before procedures

    Mark procedures such as laser resurfacing as consultation required and turn online booking off for them. Patients book or request the consultation first, and your doctor decides what comes next.

    Admin panel: how it works

  • Practical answers, no diagnosis

    The AI assistant answers about fees, doctors, business hours and preparation notes you've uploaded. Ask it “Is this mole cancer?” and it won't guess; it points the patient to your clinic, or to emergency services for anything urgent.

    AI assistant: how it works

  • Cosmetic leads with an owner

    Every inquiry lands in one inbox with its source. Assign it to a team member, set a follow-up date and see whether it became a booking.

    Lead inbox: how it works

Example

Example: a chemical peel treatment page

An illustrative page for a cosmetic treatment. Your dermatologists write and approve the real content; this only shows the fields a patient sees.

Example treatment page · illustrative wording
Online booking offConsultation required

Cosmetic dermatology

Chemical peel, face

Staff wording on your site: doctor

Price
A range you set, depending on the type of peel
Duration
Set by your clinic, for example 30 minutes
Downtime
Written by your doctors, for example “some redness or flaking is possible for several days, depending on the peel”
How long results last
Written by your doctors, for example “varies; discussed at your consultation”
Recommended sessions
Your guidance, for example “your doctor will recommend a plan after assessing your skin”
Aftercare
Your aftercare sheet, for example sun protection and gentle skincare for a set period
Not suitable for
Your contraindications list, reviewed by your dermatologists
Minimum age
Set by your clinic, for example 18+
An example of the fields shown on a treatment page. Wording is illustrative, not a real clinic's information.

AI assistant

What dermatology patients ask the assistant

It answers from the treatments, fees, doctor details, FAQs and documents you give it, such as a fee list or pre-procedure guide. It doesn't diagnose, and unanswered questions are logged for your team.

  • What's the fee for a skin consultation with a dermatologist?
  • Which doctor sees acne patients, and are they in on Saturday?
  • Do I need a consultation before a chemical peel?
  • Is there anything free tomorrow afternoon for a medical appointment?
  • What should I bring to my first appointment?
  • Can you look at a photo of my rash?

Demo clinic assistant

Answers from the clinic's own information

Example conversation
  1. Patient:

    Can you look at a photo of this spot and tell me if it's serious?

  2. Assistant:

    I can't assess skin conditions or give medical advice. A dermatologist should see it. If you think this is an emergency, please contact emergency services. Otherwise I can show you free times for a medical skin consultation.

  3. Patient:

    Yes please, tomorrow if possible.

  4. Assistant:

    There are free times for a medical skin consultation tomorrow. Choose one and confirm your details on the booking page.

    • 10:40 AM
    • 2:00 PM
    • 4:20 PM
Illustrative only. A demo clinic's assistant; times and wording are examples.

Settings

Settings dermatology clinics usually choose

You pick these during setup. The website, booking flow and messages follow them from then on.

What staff are called

Doctors

The whole site then says “doctor”, which is what dermatology patients expect to see when they book.

Consultation required

On for procedures, off for standard consultations

Set per treatment, so a medical or cosmetic consultation is bookable online while procedures start with a doctor's assessment.

Confirmation mode

Manual confirmation

Useful if your team wants to check that a patient chose the right appointment type. Requests nobody confirms expire after the hours you set, and the patient is told.

Minimum notice

Your choice, for example a few hours

Stops same-day bookings landing on a doctor's schedule with no time to prepare.

Payment note

Your wording, for example “Fees are paid at the front desk”

Patients know before they arrive how the visit is paid for: an optional deposit at booking, and the rest at the front desk.

What Velvet Lead doesn't do for dermatology

Velvet Lead includes consultation notes, a medical summary with Fitzpatrick skin type, consent forms and treatment records for each patient. It isn't a full EMR: there's no e-prescribing, lab results, insurance billing or telehealth video. Notes on a lead are for follow-up, such as “called, will book next week”; clinical notes live on the visit.

Medical dermatology practices that rely on labs or prescribing keep those in their existing clinical system, with Velvet Lead in front of it.

Reports that separate the two sides

Because medical and cosmetic appointments are separate treatments, reports show appointments, completed visits, cancellations, no-shows and revenue for each, by doctor and by lead source. You can see how busy each side of the clinic is without a spreadsheet.

Confirmed appointments get email reminders, plus WhatsApp reminders for patients who opt in, and outdated reminders are dropped if an appointment moves.

Related clinics

US sites use USD and your own time zone, with daylight saving time handled.

If your cosmetic side is growing, see how injectables and gallery consent work for aesthetic clinics. If laser hair removal is a big part of your week, the page for laser hair removal clinics covers courses and patch tests.

Honest fit

Is Velvet Lead right for your dermatology clinic?

Right for you if…

  • Patients book one-to-one appointments with a doctor at one location
  • You want medical and cosmetic appointments bookable separately on your website
  • You want consultation notes and consent on the same system as your bookings, and keep prescribing elsewhere
  • You want inquiries from Instagram, WhatsApp, calls and walk-ins in one inbox

Not right yet if…

  • You need a full EMR with prescriptions or lab results
  • You need insurance billing or eligibility checks
  • You offer telehealth video consultations
  • You run a multi-site dermatology group or a hospital department

FAQ

Dermatology clinics: common questions

Can we keep medical and cosmetic appointments separate?

Yes. Set them up as separate treatments in their own categories, each with its own duration, price wording and doctors. Reports then break results down by treatment.

Does Velvet Lead store clinical notes?

Yes. It stores consultation notes, medical summaries, consent and treatment records, visible only to practitioners and admins. It has no prescriptions, lab results or insurance billing, so it isn't a full EMR.

Will the AI assistant diagnose skin conditions?

No. It answers practical questions from your clinic's information, gives no medical advice, and points urgent or medical questions to your clinic or emergency services. It never books by itself.

Can patients choose a specific dermatologist?

Yes. Patients pick from the doctors who perform that treatment, or choose “anyone available”. Only free times within each doctor's schedule are shown.

Can some procedures require a consultation first?

Yes. Mark a treatment as consultation required and switch online booking off for it. Patients book or request a consultation, and your doctor decides on the next step.

Can we take insurance through the booking system?

No. There's no insurance billing. Patients can pay a deposit at booking where you set one, through Stripe, and pay the rest at the clinic.

Features you'll use most

Related solutions

See it with dermatology appointments

Book a 15-minute demo. We'll show medical and cosmetic consultations side by side, a doctor's schedule, and how the assistant handles a medical question.

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